Have a product configurator developed that sells
Your products come with many variants, dimensions and dependencies, and every quote relies on Excel and the few people who understand the pricing logic? We develop your product configurator with variant rules, price calculation and PDF quotes, connected to ERP, CRM or shop. That way customers, dealers and sales configure without errors, and your quote reaches the customer faster.
- 80+ projects
- 5.0 on Google
- EU & GDPR first
- Initial consultation directly with the managing director – free & non-binding
Where are you stuck right now?
A configurator pays off as soon as products are put together, priced and quoted according to fixed rules. These are the four situations in which manufacturers and dealers come to us.
What a good product configurator delivers
A configurator only sells if it knows your real product logic. We develop these six building blocks for your product range. The result: fewer follow-up questions, fewer errors in variants and dimensions, faster quotes and more closed deals.
How we build your product configurator
No 80-page specification and no months without results. Every step has a tangible outcome, and after every step you decide whether to continue.
- 1
Initial consultation
30 minutes with the managing director: products, variants, sales channel and existing systems. You get an honest assessment of whether a custom configurator pays off for you or a standard solution is enough. Free and non-binding.
- 2
Product logic & clickable prototype
Together with your product experts, we capture variants, rules, prices and data sources and build a clickable prototype with real product cases. Sales and selected customers test the flow before any code is written. The result: a roadmap with a cost range.
- 3
First version in 4–8 weeks
We start with the product line that currently causes the most quotes or follow-up questions. We test rules and prices against typical and tricky configurations from your real quotes until every result is right.
- 4
Integration & go-live
Integration with ERP, CRM, PIM or shop, PDF quotes in your layout, embedding in your website, hosting in the EU. Plus training for sales and everyone who maintains products and prices.
- 5
Operation & expansion
Maintenance, support and further development during operation. Then come further product lines, dealer access or languages, in the order that takes the most load off your sales team.
AI writes code. We build software.
Thanks to wunderOS and our wunderFactory.
AI has opened up programming to everyone: anyone can put a prototype together today. Whether it turns into software that holds up in day-to-day operation is decided afterwards – in architecture, security, testing and maintenance over the years. That is exactly where prompting and real expertise part ways.
That is why we built our own operating system: wunderOS runs our company from sales to development. At its heart is the wunderFactory, where our AI agents, the wunderBots, build to the architecture rules, standards and tests from 20 years of software development – led by experienced software architects.
The result is software built noticeably faster and more affordably – in the quality you hire us for. We are AI experts and use that to get the best out of your project.
What you get out of it:
- More software for the same budget
The wunderBots handle the routine work. You pay for architecture, decisions and results – not for legwork.
- Live in weeks, not months
From the workshop to the first usable version, with changes after that in days. You see early on what works.
- Quality is built in, not bolted on
Tests, reviews and security checks run automatically in the wunderFactory with every change – not just when there is time.
- Architects, not prompters
The AI executes, we decide: data model, interfaces, operations. That way your software stays maintainable and extensible five years from now.
Bottom line: Bespoke software on terms that make sense for SMEs too – built with AI, with software architects accountable for it.
AI-generated.
Thank you very much!
I’ll get back to you as soon as possible!
You can also book an appointment in my calendar right away: Book an initial consultation
Standard CPQ or custom-developed?
CPQ software (configure, price, quote) and configurator builders are available off the shelf. For some companies that is the right choice, and we will tell you so.
A custom configurator pays off when your product logic is your competitive edge and shouldn’t be squeezed into the mould of someone else’s tool.
- Standard software fits if …
your product range fits the tool’s specifications, you already use an ERP with a configurator module and ongoing per-user licence costs are not an issue. In that case, we’ll recommend it.
- Custom pays off if …
your rules, prices and processes are distinctive, customers or dealers use the configurator themselves and it needs to fit seamlessly into your website, ERP and CRM.
- You own the source code
Open, widely used technologies such as TypeScript, React, Next.js and Laravel, clearly documented. No per-user licence, no dependency on a builder or a single developer.
- Grows with your product range
Maintainable, extensible, openly documented: new product lines, dealer access or languages can be added without starting over.
Configurators we have built
Dimensions, fabrics, modules and prices: two workpieces our clients sell with today.
Curtain configurator
Configure and order made-to-measure curtains and Roman blinds online, with individual dimensions, fabrics and pricing logic. A client for more than ten years.
…complex configurators implemented perfectly… actively thought along, optimised and suggested creative solutions.
Photovoltaic calculator
Configuration, calculation and PDF quote in one web app with trial period and subscription. Over 15,000 plans, with billing and sales process automated.
Not just clients. Partners.
We focus on long-term partnerships. You stay flexible thanks to open standards and clear documentation.
What our clients say:
A selection of our client feedback.
★★★★★Many thanks for building and looking after our online learning platform.
We can wholeheartedly recommend Christoph and his entire team.
Whatever we ask for, almost everything is made possible, and the ongoing personal contact works brilliantly too. Many thanks.
We run the online shop thecurtain.shop for made-to-measure curtains and Roman blinds.
Working with wunderwerk was excellent in every respect.
Thanks to their work, we can offer our customers an intuitive, professional shopping experience that perfectly reflects our craftsmanship. Many thanks for the great collaboration!
Very likeable wunderworkers! Fast, uncomplicated, competent and always ready to save the world!
Highly competent support. Well advised all round.
Chris knows how to solve a problem. Quality has a name: wunderwerk.io
We had the wunderworkers develop bespoke industrial software for creating recipes for a highly sensitive industrial process.
The collaboration was extremely professional from the outset: the team quickly understood our complex requirements, implemented them precisely and always paid close attention to maximum reliability and security. I would particularly like to highlight their technical know-how, clean documentation and fast response times for questions or change requests.
The recipe editor is now running in several plants in Sweden, Italy and the Czech Republic.
The software runs reliably, is intuitive to use and our customers are completely satisfied. We can recommend wunderwerk without reservation!
wunderwerk built a digital solution for my photography business that has been running stably and reliably for years. The support is top-notch, reliable and competent. I can only recommend them.
Christoph Niedermoser and his team impressed us with their professionalism, precision and reliability, both in the consulting phase and in the implementation that followed.
Our requirements were implemented perfectly, and the GPS tracking system has now been in successful use in several of our facilities for a number of years.
Chris and his team gave me superb advice on my app idea. Uncomplicated, fast and professional! Highly recommended!
We have already implemented and completed several projects together over the past few years.
Professional implementation and personal contact.
Highly recommended!
Perfect implementation of our
billiards platform.
A very pleasant collaboration. It was fun! Highly recommended!
🇦🇹 KMU.DIGITAL
Secure up to €18,000 in funding.
Planning a digitalisation project (processes, CRM/tools, e-commerce, IT security, digital administration)? KMU.DIGITAL is the Austrian government funding programme for SMEs. As a KMU.DIGITAL Certified Digital Consultant (CDC), I will guide you from the analysis to the implementation plan – so you can make full and proper use of the funding.
What is possible:
- 80% grant for a status/potential analysis (max. €400 per tool)
- 50% grant for strategy consulting (max. €1,000 per tool)
- Up to €3,000 in consulting funding per company
- Then a 30% grant for new investments (max. €6,000, project volume €2,000–€30,000)
Important: The funding budget is limited and awarded on a first-come, first-served basis. Costs are only eligible once the application has been submitted.
Why us?
Ready for a configurator that sells?
Whether it’s a quote configurator for sales or an online configurator for your customers: in a 30-minute initial consultation we clarify whether a custom configurator pays off for you, what the first step looks like and what it costs.
Frequently asked questions about product configurators
Your question isn’t listed? We’ll answer it in a free initial consultation, directly with the managing director.
What is a product configurator?
A product configurator is software that lets customers, dealers or sales staff put together a product with many variants step by step. It checks rules and dependencies, calculates the price and passes on the result as a quote, enquiry or order. wunderwerk develops custom product configurators for manufacturers and dealers whose products are too complex for a simple form or a standard shop.
How much does it cost to have a product configurator developed?
The costs depend mainly on rules, pricing logic and integrations, less on the number of products. A configurator for one product line with enquiries by email is considerably smaller than a quote configurator with ERP and CRM integration for several countries. After the initial consultation, wunderwerk gives you a transparent cost range and starts with the product line that pays off fastest. You can get an initial estimate via the cost calculator.
What is CPQ, and do we need CPQ software?
CPQ stands for configure, price, quote: configure the product, calculate the price, create the quote. CPQ software bundles these three steps for sales. Whether you need a standard solution or a custom quote configurator depends on how well your products and pricing rules fit a ready-made scheme. wunderwerk develops custom CPQ solutions and tells you openly in the initial consultation if standard software is a better fit.
Standard software or a custom-developed configurator?
Standard software is quicker to introduce if your product range fits its scheme; in return, you pay ongoing licence fees and adapt your processes to the tool. A custom configurator maps your rules, prices and sales channels precisely, fits into your website, ERP and CRM and belongs to you, source code included. wunderwerk recommends custom development when your product logic is a competitive advantage or when customers and dealers use the configurator themselves.
Do we need a 3D configurator?
Not necessarily. What matters for sales are correct rules, a transparent price and a clean handover to the sales team; the visualisation can be product images, drawings or a 3D model. 3D is mainly worthwhile when the appearance changes significantly with every option and CAD or 3D data already exist. wunderwerk clarifies this in the concept phase based on your products and data, before any effort is spent.
Can the configurator be connected to ERP, CRM or our shop?
Yes. wunderwerk connects configurators via interfaces (APIs) to ERP, CRM, PIM and existing shops: items, prices and customer data come from your systems, and finished configurations go back as a quote, order or basket. The configurator runs as a separate application and complements your systems. We don’t build or maintain the online shop itself.
Can we take over our Excel configurator?
Yes. Existing Excel files, formulas, price lists and special rules are often the best template. wunderwerk analyses them together with the people who maintain them today, transfers the logic into a web application with a central database and checks the results against real past quotes.
Who maintains products, rules and prices?
Your team. Depending on your system landscape, items and prices come from ERP or PIM, or they are maintained in an admin interface of the configurator. wunderwerk defines this in the concept so that new variants and price changes don’t require development work.
How long does it take to develop a product configurator?
With wunderwerk, you see a clickable prototype with real product cases after a few weeks, and a first working version for one product line usually within 4–8 weeks, depending on rules and integrations. Integration, further product lines and expansion then follow in short steps with regular test versions.
Configurator or customer portal: which do we need?
A configurator solves one task: putting together and quoting products correctly. A customer portal bundles several services for logged-in customers, such as orders, documents, status and reordering, and can include a configurator. wunderwerk develops both; many start with the configurator and later expand it into a portal. More on this under Customer portal development.
Is there funding for a product configurator?
Yes, digitalisation projects such as a product configurator are funded in Austria, Germany and Switzerland through various programmes, depending on country, region, company size and project. wunderwerk carries out an initial funding check with you and shows which options are available for your project. The easiest way is in a free initial consultation.
Why wunderwerk for your configurator?
Because we don’t build configurators as forms but as sales tools that work with your systems. wunderwerk is a team with more than 20 years of experience in software development; our work includes the curtain configurator for thecurtain.shop (a client for more than ten years) and a photovoltaic calculator with over 15,000 plans. You speak directly with the managing director and get concept, development and operation from a single source.